MEDIA BUYING ,MARKETING AND ADVERTISING ARE TRADITIONALLY HIGH PROFIT MARGIN BUSINESS AND MOST VIBRANT PART OF ECONOMY IN SOUTH EAST EUROPE ?
“Visual” advertising is still a very popular way to reach population in the region either during political campaigns or during “target “advertising when certain products or services are launched in respective countries .
Regarding "visual ads" most prominent are billboards and promo t shirt (very popular with internet /mobile phone network providers and beer manufacturers ,usually given away as promo merchandise during various marketing campaigns ) - second most popular mean of advertising are posters (usually pasted on the walls or displayed on bus/tram/train stands ) and finally TV ads ..
Internet on the other hand is not used widely for marketing or advertising of domestic products and services unless is aimed at foreign tourists seeking hotel/hostel accommodation in the region or some other services such as rent a car or medical insurance etc.so its mostly of limited usefulness to local population (non English speakers ).
Investors interested in marketing and advertising can expect high return on investment in this part of economy by opening their own marketing/PR/advertising company and implementing or offering some marketing strategies widely used in US to domestic clients and internet marketing /advertising in local languages .
2
Just by importing certain amount of apparels (from US or CHINA )which could be used for political or marketing campaigns could bring big profit to investors -importers(for example around 3 .5-4 million t shirts are used annually by just one economy in the region for advertising and marketing of various products or political parties )
3
Would be investors can also make profit by Launching various weekly or monthly magazines .
There is lack of magazines related to US sports such as AMERICAN FOOTBALL , NASCAR
or US reality TV SHOWS .
in the region itself there is a huge interest for such sports and reality US TV shows but virtually no magazines covering them
cable TV is very affordable and almost mandatory to households (average cable connections cost ONLY around 7 dollars per 60+ channels per household throughout the region so US sports stations such as ESPN or entertainment channels such as MTV / E! are very popular with high viewing ratings )
There is also huge market for any NFL /NASCAR /NBA etc memorabilia such as caps/t shirts etc and sports cards which could be collected by children and adults (there is a whole burgeoning sub culture of collecting such things related to football/soccer throughout the region and both children and adults are collecting and trading them through small adds or specialized internet sites )…launching collectable cards with likes of NFL players could be a hit with collectors and would bring large steady revenue.
LOTTERY
Lottery is state owned and run but anybody who owns daily or weekly /monthly magazine can launch his own prize winning competition and give away various prizes such as cars/houses/laptops ..so as long as its only goods and not actual cash offered trough those magazines they can be used as some sort of lottery tickets and therefore bring profit to publishers .













